If 2020 has taught us one thing, it’s vital is that you should always have a Plan B.
When the pandemic struck the country, most of the digital marketers found themselves empty-handed and with zero planning for how to market their brand in the pandemic.
While many companies knew that despite coronavirus spreading around the globe, they were still capable of coming up with a marketing strategy to support their business in times of unusual circumstances.
Now that the world is still recovering from the loss the pandemic has caused, it is time to come up with a brand new marketing strategy for the year 2021.
But before we get into building a new marketing strategy for the coming year, here is a little to know about what the virus did to the marketing industry.
Marketing During Coronavirus Days
Marketing during the coronavirus days was not a well-structured agenda by most of the marketing professionals. It is safe to say that many brands have even lost their identity to the pandemic as their marketing heads were not capable of handling the crisis caused to the business through making use of their marketing skills.
However, many professionals have even upgraded themselves more, developed for a similar situation in the future.
While 73% of the advertisers have held their advertising campaigns back, 52% of them are thinking of resuming their advertising campaigns.
Not only this, but social media marketers also found themselves hyper-active in the coronavirus days as they saw a huge demand for content among the social media users during the pandemic. 39% of social media users said in a poll that they are using social media more than ever these days.
And why would not there be an increase? Millions of people are in their homes at one time with limited entertainment for their sake. While many people are busy consuming content from their cable TV service providers like Spectrum and its Spectrum Packages, many people are busy using social media for infotainment purposes.
It is expected that the high usage of social media will remain constant in the coming year as well. Marketing professionals saw a 66% increase in social media creation, which will be followed by a high increase in video and blog production during the pandemic.
Now that we know how marketing went on during the pandemic, here are some tips on how to plan your network marketing strategy:
Define your Marketing Objectives
First things first, you need to define your marketing goals and objectives.
You need to first figure out where you want to take your marketing.
This can include using SMART criteria to manage your marketing expectations and results.
By the SMART criteria, we meant the acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely, for your marketing strategy.
Analyze Your Current Marketing Efforts
Once you know what your marketing goals and objectives are you need to understand and analyze your current marketing strategies.
To do this, you need to figure out what channels or techniques you are using or your current marketing strategy and how well they are working for your brand.
The best way to do this is by analyzing the data you have received in regards to your brand marketing.
This will help you sort out the highest performing marketing campaigns and the marketing techniques that provide benefit to the brand.
Analyze Your Competitors Marketing Strategies
The next thing you need to do is start to analyze the marketing strategies and efforts of your competitor.
This will help you cut down or add techniques to your marketing strategy. For instance, if there is some particular technique that your largest competitor has been using for quite a time and it’s working for them, then you should give it a shot as well.
Moreover, you can use Facebook’s Ad library to view all the social media advertising your competitor is running on their Facebook and Instagram handles.
You need some effort to research all that your competitors doing to push their business.
Define Your Market
The real work starts from here.
If you want to really market your brand you need to first define your market.
Marketing is all about communicating the right information to your targeted audience. And you can only do so if you know who your targeted audience is.
You just can not put in your efforts into creating value for your brand informed of the wrong group of people.
Just Do Your Best
Lastly, put in all your efforts but do not stress yourself. The business and marketing world is in a recovery mode, so thinking of mind-blowing results will not be fair to your business or your marketing efforts.
Instead, just perform your best and hope the good comes to you in the new year.