Danilo Paint Showroom Designed by JG Phoenix

Water nourishes all creatures in a silent manner. Soil provides a solid foundation for everything. They take the shape of tangible implements when combined together, and become paint after being melted. As Salvatore Quasimodo wrote in Acque e terre (“Water and Land”), beauty is reflected not only in harmony but also in disharmony, because the latter sometimes can also reach the peak of aesthetic. For example, many types of art like painting, sculpture and music are identical in aesthetics, ethics and criticism, as well as similar in the rules of aesthetic appreciation or negation.

Special effect paint comes from the combination of water and paint, and shows various textures via unique artistic expression. As approaching the project, the designers hoped to convey the subtle relationship between water and soil based on the natural laws of interdependence and Yin-Yang.
Meanwhile, they intended to create various spatial scenes by utilizing paint of

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NET Office Furniture Showroom in Shenzhen, China

In April 2016, a group of designers came to Vitra’s factory in Germany. Standing in front of the Vitra Fire Station designed by Zaha Hadid, our feelings were complicated. The great architect has left us, but the solid concrete and sharp lines of the building are vigorous and carry forward her design ideas.

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Vitra is quite influential in the design community. Pritzker Prize winners including Frank O.Gehry, Alvaro Siza, Zaha Hadid, Tadao Ando, Herzog & de Meuron and SANAA have conceived buildings for the brand, while design masters such as Charles and Ray Eames, George Nelson and Antonio Citterio have worked with it and create lots of classic furniture, making it a legend. NET OFFICE FUNITURE is a Shenzhen-based furniture supplier, which sells products of various well-known brands such as Vitra, Milliken, Boss, etc. It entrusted Super Normal to transform and upgrade a showroom that displays Vitra’s products.

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Situated at

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Rimadesio Showroom in Hangzhou by GFD

The famous Italian semiotician Umberto Eco once said: “If other countries have the theory of design, then Italy has a philosophy and ideology of design”. Both traditional complexity and contemporary simplicity have been perfected to the outmost in this artistic country. Rimadesio, a furniture brand born in Milan in 1956, inherits Italy’s minimalist gene.

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Italian-style minimalism encountering with charming Hangzhou
Hangzhou, eulogized as “paradise” by various ancient literati, has become one of the most brand-conscious Chinese cities and has oriented towards building itself into the “City of Quality Life” based on the rich cultural context and fashion attractiveness. The project, the 44th Rimadesio showroom, is located in Hangzhou, fully manifesting this first-tier city’s strong purchase potential and leading role.

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The project design was approached by GFD, a Hangzhou-based interior design studio, which is dedicated to serving for high-end property developers, hotels and commerce. This is not the first time

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