Young urbanites in China are generally suffering from mental and physical exhaustion brought by various pressures, such as from work and their families. In addition, nightclubs, karaoke, video games and other de-stressing and entertainment activities are consuming their remaining energy. Traditional foot bath therapy, which originates from Traditional Chinese Medicine and has a history of more than a thousand years, may offer them a new option for quick refreshment.
FOREST FOR REST is a new leisure & wellness brand, which is mainly targeted at young generations. As approaching the project, the primary task was to shake off customers’ stereotype of the industry by upgrading foot spa experiences. So as to covey the idea that traditional foot bath could also be cool and become a new fashion.
The design team chose Hercules beetle as the icon of the brand, since it symbolizes healing, energy and vitality. Its image is extended to