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Magic carpets: modern ethnic rugs are a big autumn trend, bringing instant colour and warmth to a room

Highly patterned rugs have been spotted everywhere from the super-stylish Alex Hotel in Perth, Australia, to Kourtney Kardashian’s guest bedroom.

Souad Larusi, who has been dealing in authentic tribal rugs at Larusi in Kentish Town since 2000, says many of us want to inject colour into our minimal interiors.

Her customers, from artist Peter Doig to Ace Hotel and Ilse Crawford, have been pairing classic, neutral Beni Ourain rugs with colourful boucherouite rag rugs, and also learning to appreciate authentic Turkish Anatolian kilims.

“It’s a way of introducing colour that isn’t gaudy or super-bright,” says Larusi. “Customers are becoming more experimental, and interested in exactly where their rug is from.”

Wawa: by A Rum Fellow at Floor Story, this rug is influenced by Mayan weaving

Meanwhile, 2 Lovely Gays, aka designers Jordan Cluroe and Russell Whitehead, say ethnic-style rugs are a perfect foil for period features, including in their

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